Thursday, June 18, 2009
Out of all the forms of media that are on the Web, video is the one that catches our attention the most viewers. Web Videos specifically are changing the way businesses are getting their message, services, and products out to their clients.
Time is money. Web-audiences don't have time to read pages and pages of web content. They would rather watch a two to three minute video that summarizes your web-content. A Web-Video can help a possible client familiarize him or herself with your business or services before making contact with you, making the introduction a more pleasant experience.
This style of media is generating new customers, for many businesses out there. By striking an aesthetic and emotional experience in your audience; something that print adds simply can not do.
Tuesday, June 16, 2009
With the financial collapse of large corporations the small business owner is finally reaping the fruits of their labor. For years, small business owners have struggled under the empirical rule of “Big Business.” With demise of the large corporation, consumers are beginning to regain confidence with local businesses.
Small business sales have increased while large corporations have filed for bankruptcy. Why the change? Small businesses have the advantage of being exactly what they are, small businesses. Small business can easily gain clients or consumers by just being seen around town. Where large corporations spend billions on advertising , the small business owner relies heavily on their products and services to retain clients. The key is having great service and products that every consumer needs.
With the advent of the internet and social networking websites like MySpace, Facebook and Twitter the small business owner doesn’t have to spend a lot to make a lot. Owners that are network savvy can create a buzz on the internet that can create big business for the small business. What do you think?